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NetMix Radio
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Official Media
Player
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NetMix
Radio is an Independent internet only radio station Headquartered in
New York, NY broadcasting the worlds best Dj's "LIVE" from around the
world twenty four hours a day, seven days a week. Our goal is to bring people
together by promoting dance music and offering our visitors a unique global
dance community, with an unprecedented audio experience.
The station and concept was started by DJTrance and Bill Clawson
in the beginning of October 2003 with just the initial Trance channel. Since
then we have grown into something much larger and far more popular than anyone
had conceived. Expanding from what used to be a 2 hour per day bedroom
operation to one of the most listened to internet radio services on the net
today, broadcasting Non Stop and Worldwide
24-7.
As an exclusive Member Services
Division of the NCIAA, NetMix will never broadcast the same material
twice. We Can't. This is because all of our broadcasts are in real
time, what you hear is actually being recorded for the first time at the very
moment your listening to it!
This
exclusive relationship also enables NetMix Radio Listeners to hear music from
independent artists and labels that in many cases, hasnt been released
yet. You will hear from artists like Zetan Zpore, Sahra, Riley & Durrant, Andy
Farley, BK
, as well as
many others from labels such as Vicious Circle, Aardvark
Records, Blue Pie Productions, and Astral Records just to name a few. We also
have the most comprehensive source of Industry news information in the world.
Providing listeners with the newest music from the electronic music scene.
Additionally, NetMix Radio offers its users a first class dance community,
industry information, new music reviews, artist information, world-class charts,
and is the first to offer its users free downloads of our Dj Sets once
recorded.
Join
our new Message Forum Community Boards or step into our outrageous Chat Rooms.
Our station is like no other station on earth. We are different. We are unique.
We are cutting-edge. We are the Global Dance Authority. This is the way a dance
station should sound. Whether your taste is trance, break-beats, house, or
euro.... you'll find it here on NetMix Radio.
NetMix Radio is rapidly becomming one of the hottest
entertainment stops on the net. It is the perfect vehicle to promote your
business to our listeners.
Streamies, as net radio listeners are referred to in our
industry, make up an audience that is more comfortable with latest technologies,
shopping on the Internet, and accepting new ideas. This target audience is much
more likely to understand and purchase your product in comparison to other
target groups.
For Information about the advertising choices currently
available be sure to contact us at (866) 439-5522 or email us at info@netmixradio.com
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Website
Statistics - As of August 2004
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Webpage Impressions: 9,113,881 Unique visitors:
4,200,000 |
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NetMix
Radio Listener Demographics:
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Male vs
Female listeners: |
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Male |
87% |
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Female |
13% |
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Married or
Single: |
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Single |
91% |
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Married |
9%
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Age
Range: |
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16-20
years old |
26% |
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21-30 |
58%
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31-45 |
16% |
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Geographic
Area: |
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North
America/Canada |
57% |
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Europe |
28% |
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Australia |
15% |
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Connection
Type: |
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Broadband |
88% |
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Dial-up |
12% |
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Where do
users listen from: |
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Home
residence |
69% |
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From work
place |
7%
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Both from
home & work |
24% |
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Education
Level: |
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Some
College / Associate Degree |
35% |
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Finished
College |
12%
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Graduate
School+ |
14% |
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Still in
High School |
39% |
Facts:
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Opened: |
21 October
2003 |
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Founded
By: |
DJTrance & Bill Clawson
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First Song
Played: |
Fragma - "Toca
Me" |
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First Dj
Show: |
DJ Medic - aka Aaron Bidochka
Presents "Medication" Brodcasting Live from Calgary Alberta
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Station
Locations: |
New York, NY - Calgary, Alberta -
Winter Park, FL |
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Genre: |
Underground Dance, Trance, House
& Various Independent Artists & Dj
Producers. |
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Station
Imaging: |
Voice: DJTrance - Remix Character:
DJGleason |
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Streaming
By: |
Web.Com, Streamguys, Isprime, HTTPD, and
Metawerx.
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Webmasters: |
Doug Lampkin, Alex Procter, Aris
Albaitis, Kris Sweeton, Bill Clawson, Seb
Deac |
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Broadcasting
Timeline:
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October
2003:
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Digital Club Dj.com (DCDJ) opens
on Shoutcast as 2 Hour Chat Room Radio Service for Matchnet.com.
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December
2003: |
DCDJ expands programming hours to 8
hours per day. |
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January
2004: |
DCDJ renames station to NetMix
Radio and Launches NetMix FM & Extends Programming to
24 hours |
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February
2004: |
NetMix Radio introduces the internet radio
world a first of its kind Chat Media Player. Metawerx Technologies,
Australia Developed the Chat Service for Anime Gamers & Personal
Dating Services |
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February
2004: |
NCIAA Acquires NetMix Radio and
NetMix FM |
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March 2004: |
NetMix Radio becomes Official Station of the
NCIAA. |
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March
2004: |
NetMix Radio switches programming to "Real
Time Broadcasting" |
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April
2004: |
NetMix Radio featured as Electronica Dance
Radio Station in America by The Indie Music News
Network. |
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April
2004: |
NetMix Radio makes Top 100 Internet
Dance Related websites in the world. |
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May
2004: |
NetMix Radio Joins Forces
with TrakHeadz.com and broadcasts Independent Artist
Charts |
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June
2004: |
NetMix Radio Launches New Webiste.
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June
2004: |
NetMix Radio Joins Forces with Entercom Group to
distribute content to FM College Radio Stations. |
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June
2004: |
NCIAA Develops New Content
Syndication Service |
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July
2004: |
NetMix Radio Voted by Aardvark Records
- "Best Promotional Service Ever" |
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July
2004: |
NetMix Radio Features Top Draw Music Artists -
and Resident Gatecrasher Djs Riley &
Durrant |
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July
2004: |
NetMix Radio Sponsors Chat Room Listener Cruise
at MTV Hot Spot - Lake Havasu |
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July 2004: |
NetMix Radio Voted Best Internet Station
Promoting Indenpendent Lables - Artesia Records |
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August 2004: |
NetMix Radio plans to Feature Blue Pie
Productions - W/Interviews from CEO Damien
Riley |
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August
2004: |
NCIAA partners with Turitmo.Net -
Launches New Station - XMix FM 93.1 Featuring Daily Program
Formats |
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Subscription and stream-based advertising revenue is
forecast at $625 million in 2004, and expected to reach $864 million in 2005,
according to a new report issued by market analysis firm AccuStream iMedia
Research.
The
report, Streaming Advertising and Subscription: A Complete Market Analysis
2003-2005 concludes that stream-based advertising (audio and video) will make up
37% of total streaming media revenue in '04, up from 28% in 2003.
With broadband penetration
increasing, and those users consuming more of the Internetincluding audio and
videoadvertising have been following those audiences online and creating more
demand for streaming media inventory.
On the supply side, sites are incorporating a variety of
traditional and newly launched ad unit formats and approaches, including
pre-roll ads, ads running inside subscription streams, Java video ads that are
not tied directly to a requested stream and between-the-page ad units.
The streaming ad market picked up momentum during the
second half of 2003 and advertiser demand carried over into 2004. Upfront sales
indicators suggest an even more robust market in the fall of '04 and into
2005.
"What's happened over the
past two years, is that agencies, rep firms, solutions providers and content
sites have recognized that as streaming media has grown in reach, it can in fact
be supported by advertising. And, broadcast media budgets are the target
everyone is shooting for," commented Paul A. Palumbo, research director at
AccuStream.
"Advertisers understand the impact of visual messaging,
particularly to targeted audiences. And, in 2004 while more high value content
moved out from behind subscription services, increasing inventory, CPMs have
held firm."
"On the Internet
radio side, rep firms now pitch inventory using the same reach metrics as on-air
radio. With everyone speaking the same language, there is a better chance to
attract national advertisers."
"Advertisers, in the near future may be paying especially
close attention to stations like Netmix Radio.com, just one of the rapidly
growing broadcasters in the industry today. Empowered by the NCIAA, Netmix Radio has
steadily become a recognized leader in delivering high quality streaming audio
content, but then why wouldnt they, NetMix Radio is an exclusive member
services division of the NCIAA. Representing currently more then 44,022
professional club Djs, Netmix Radio is capable of producing streaming content
unparalleled to the resources of any other commercial broadcasting station. NMR recently
released plans to incorporate a paid advertising program with a new MP3 global
download service set to launch next month on NMR. With strategies that include subscription
based services NetMix Radio will quickly capture the attention of many national
advertisers."
As for subscription, streaming and download music services
are forecast to make up 39% of the $384 million dollar market in '04, followed
by platform services such as SuperPass, and professional sports league
programming at 24%. For More information about Internet Radio Broadcasting
please see - Arbitron Studies.
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